6 Tips for a Stronger Poster Design
Designing the perfect poster can be a challenge. To do this, you’ll need to understand how to combine multiple elements in perfect harmony. There are no set rules when it comes to poster design; the main things you are going to need are a creative approach and the right about of text.
Our team has been designing posters for years, and we have found that these six tips will help you come up with a poster that is both creative and impactful.
1. Only include essential information in your poster.
There are a lot of details you could include in a poster, but when it comes to the design, less is more. Including too much information can distract people from the main message you are trying to highlight. When a poster is overloaded, people can get confused, and they are likely to pay less attention to it.
Keep your copy short and to the point. For example; if you are promoting an event, include only the name of the event, the date, location and a link to a website where people can learn more. Avoid including too many details such as; the time, address, city, descriptions, or the activities happening at the event. Having all of these elements may distract the viewers, and it may be harder for them to remember the name or date of the event.
2. Pick an engaging headline and highlight it using bold colours.
After you’ve decided what type of information you want to include in your poster, it’s time to pick the headline. This will be the focal point of your poster and the first thing your audience will read. A good headline should be short and to the point.
Most designers will recommend using a decorative font for the header and combining it with a simpler Sans-Serif font for the body. Other designers may recommend sticking to only one font. The good thing about Sans-Serif fonts is they are clean and straightforward. To check out this exceptional use of a Sans-Serif, check out this minimalistic poster design.
3. Choose the right image for your poster.
When it comes to selecting the background of the poster, you can decide between using a solid colour, using an existing photo, or creating a custom image. If you decide to use a stock photo, keep in mind that if you use an image that has already been used a lot, the design will instantly become a lot less appealing, and it will not stand out.
Take a look at this great use of stock photography for a poster background.
You can also use a traditional solid colour background; in this case, the font you use for your text will be the main focus of the poster. If you are looking to keep it simple, another good idea can be to mix and match colours. This will help make your poster more eye-catching.
The other option you have will be to design your own image. No matter what image or photo you decide to go with, it’s important to make sure the image has a high resolution.
4. Use contrasting colours to help your text stand out from the background.
Once you’ve picked the background for your poster, you should make sure the colours contrast well against the text. In case you’ve selected a very busy image with multiple colours, a good design trick is to apply a colour filter to the image. This will help your text stand out.
5. Use lines to direct people’s attention.
Lines can help you direct your audience’s attention toward focal points inside your poster. You can use arrows, dotted lines, or the lines inside the image to direct people’s attention. An excellent example of this would be using the lines on a road to drive people’s attention to the center of your poster.
6. Always include a call-to-action.
Let people know what action you want them to take after they see your poster. Tell readers what you want them to do. Create a clear call to action with highlighting words like “call now” or “call us today!” if you want people to call. If you want people to visit your website, you could add something that says: “find out more,” “visit our website,” or “learn more.”
It is not always easy to create the perfect poster but taking into account these few design tips can point you in the right direction. Need help designing your poster? Reach out to our expert print and design team to get started.
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